Welcome to Primal Match. By accessing or using the Primal Match iOS app or the Primal Match web app at app.primalmatch.com (together, "the App"), you agree to be bound by these Terms of Service ("Terms"). Please read them carefully.
1. ACCEPTANCE OF TERMS
By creating an account, accessing, or using the App, you acknowledge that you have read, understood, and agree to be bound by these Terms and our Privacy Policy (primalmatch.com/privacy-policy). If you do not agree, do not use the App.
2. ELIGIBILITY
You must be at least 18 years of age to create an account and use Primal Match. By using the App, you represent and warrant that you are at least 18 years old and have the legal capacity to enter into these Terms.
3. ACCOUNT REGISTRATION
You agree to provide accurate, current, and complete information during registration. You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. You must notify us immediately of any unauthorized access. One person may hold one account.
4. USER CONDUCT
You agree not to:
- Provide false or misleading information in your profile
- Use the App for any unlawful purpose
- Harass, abuse, or harm another person
- Upload content that is offensive, hateful, sexually explicit, or violates any third party's rights
- Use automated systems or bots to access the App
- Impersonate any person or entity
- Solicit money or other items of value from other users
- Use the App for commercial purposes without our consent
- Record, screenshot, or share another member's photos, messages, voice messages, or video calls outside the App without their consent
5. CONTENT
You retain ownership of the content you submit to Primal Match. By posting content, you grant Primal Match a non-exclusive, royalty-free, worldwide license to use, display, and distribute your content in connection with operating the App. You are solely responsible for the content you post. Photos you upload are screened automatically before other members see them, and we may remove any content that violates these Terms or our Community Guidelines.
6. PERSONALITY ASSESSMENT
The personality assessment in the App uses items from the public-domain IPIP-HEXACO scales to measure the six factors of the HEXACO model of personality. The assessment and the resulting trait scores are provided for informational and entertainment purposes only. They are not a clinical or diagnostic tool. Trait percentiles are approximate and may be recalculated as our normative data improves. Primal Match makes no warranties regarding the accuracy of personality results or compatibility scores. You may retake the assessment once.
7. COMPATIBILITY SCORES
Lifestyle compatibility and personality compatibility scores are algorithmic estimates based on the information both members provided. They are intended as conversation starters and general guidance, not guarantees of relationship success. Scores are relative: they describe where a pair stands among other pairs in the Primal Match community and may change as the community grows.
8. FREE ACCOUNTS AND PRIMAL+
A free account includes discovery, a daily number of likes, matching, messaging, voice messages, and video calls (with a weekly time allowance). Primal+ is a paid subscription that adds:
- Unlimited likes
- A Discover deck ordered to lead with your strongest compatibility matches
- Advanced discovery filters (verified-only, religion, political views, children, drinking, smoking)
- The ability to like A5 members (our most-liked profiles)
- Priority likes, shown at the top of the recipient's stack
- Seeing everyone who has liked you
The price, billing period (1, 3, 6, or 12 months), and renewal terms are presented at the time of purchase. Primal+ purchased on either platform applies to your account everywhere.
Payment, Auto-Renewal, and Cancellation (Apple App Store)
Primal+ subscriptions bought in the iOS app are processed by Apple through the App Store. By purchasing you agree to the following, as required by Apple:
- Payment is charged to your Apple Account at confirmation of purchase.
- Subscriptions automatically renew unless auto-renew is turned off at least 24 hours before the end of the current billing period.
- Your account is charged for renewal within 24 hours before the end of the current period, at the price disclosed at the time of your most recent purchase.
- You can manage your subscription, change plans, or turn off auto-renewal at any time in iPhone Settings → [your name] → Subscriptions → Primal Match.
- Any unused portion of a free trial period, if offered, is forfeited when you purchase a subscription, where applicable.
- Refund requests should be directed to Apple at reportaproblem.apple.com. Apple is the merchant of record for App Store purchases and Primal Match cannot issue refunds for them.
Payment, Auto-Renewal, and Cancellation (Web)
Primal+ subscriptions bought at app.primalmatch.com are processed by Stripe. Your payment method is charged at confirmation of purchase and the subscription renews automatically at the same price and length at the end of each billing period unless you cancel. You can cancel at any time from Primal+ → Manage billing in the web app; cancellation takes effect at the end of the current billing period and you keep Primal+ until then. For refund requests on web purchases, contact support@primalmatch.com; refunds are at our discretion except where the law requires them.
Gift Bundles (Consumable Purchases)
The iOS app also offers consumable gift bundles (Steaks, Roses, Cheers) purchased through the App Store. These are one-time purchases and do not auto-renew. Gifts are credited to your account on successful purchase, have no cash value, do not expire, and are not transferable or refundable except as required by Apple's refund policy. If Apple refunds a gift purchase, the unused gifts are removed from your account.
9. SMS PROGRAM TERMS
Program name: Primal Match Account Verification.
Program description: when you sign up for or sign in to Primal Match with your phone number, we send a one-time verification code by SMS to confirm that you own the number you provided. This is a transactional, one-to-one verification program. We do not send marketing, promotional, or solicitation messages on this program.
Message frequency: recurring as needed. You receive one SMS per verification attempt that you initiate (typically 1–2 per sign-up, plus 1 per future sign-in or phone-number change). Every message is initiated by you tapping "Send code" in the App.
Message and data rates: message and data rates may apply, depending on your wireless plan and carrier. Primal Match does not charge for SMS.
Opt-out instructions: reply STOP to any verification SMS to opt out of all future SMS from Primal Match. You will receive one final confirmation SMS acknowledging the opt-out, and no further SMS will be sent. After opting out you can continue to sign in with your email address.
Help instructions: reply HELP to any verification SMS to receive support contact information. You may also email support@primalmatch.com or visit primalmatch.com/support at any time.
Supported carriers: compatible with all major U.S. wireless carriers and most regional and MVNO carriers. Carriers are not liable for delayed or undelivered messages.
Privacy: your phone number is collected and used solely for account verification. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes at any time. See our Privacy Policy for full details.
10. PHOTO VERIFICATION
Primal Match offers an optional "Photo Verified" badge. You may submit a photograph of a government-issued identification document for review by the Primal Match team. The badge indicates only that you submitted an ID document that our team reviewed and that appeared to match the name and likeness on your account. It does NOT constitute a guarantee or warranty that: (a) the identification document is authentic or unaltered; (b) the user is in fact who they claim to be; (c) the user has no criminal record or is otherwise safe to interact with; or (d) any information on the user's profile is accurate. Primal Match is not an identity verification service and does not use forensic document analysis, biometric matching, or government database checks. ID photographs are stored privately, used solely for verification, never displayed to other users, and deleted once a decision is made. Always exercise your own judgment and caution when interacting with any member, regardless of verification status.
11. VIDEO AND VOICE FEATURES
Video calls can be placed between matched members only, and either person can decline, end, or report a call at any time. Free accounts have a weekly video-call time allowance; Primal+ accounts have a larger one. Calls are not recorded by us. You may not record a call or share a recording without the other person's consent. Voice messages and voice prompts are subject to the same conduct rules as text and photos.
12. ACCOUNT SUSPENSION AND REMOVAL
Primal Match may suspend, restrict, or permanently remove your account at any time if we determine, in our sole discretion, that you have violated these Terms or that your continued use of the App is detrimental to the safety, well-being, or experience of other users.
Without limiting the foregoing, the following are specific grounds for account removal:
- Creating a fake, fraudulent, or catfish profile
- Posting inappropriate, offensive, or sexually explicit content
- Engaging in harassment, bullying, threats, or abusive behavior toward other users
- Using the App for spam, solicitation, or commercial purposes without authorization
- Being under 18 years of age
- Violating any provision of these Terms or our Community Guidelines (primalmatch.com/safety)
- Any other conduct that Primal Match, in its sole and absolute discretion, deems inappropriate, harmful, or inconsistent with the purpose and values of the platform
The above list is illustrative and not exhaustive. Primal Match reserves the right to remove any user for any reason or for no stated reason, at our sole discretion, with or without prior notice. We are under no obligation to disclose the specific basis for any removal decision.
If your account is suspended, the App will tell you so when you sign in, with the reason where we can share it. You may not create a new account after removal without express written permission from Primal Match.
You may delete your own account at any time through Settings → Manage Account → Delete Account inside the App. Your profile is hidden immediately and the account is permanently deleted 30 days later; signing in during those 30 days restores it. Deleting your account does not cancel an active subscription: cancel it with Apple or from Manage billing on the web first, or the subscription will continue to be charged until its next renewal is turned off.
13. SAFETY, REPORTING, AND COMMUNITY GUIDELINES
Primal Match is committed to user safety. Every user profile in the App exposes Block and Report controls so you can flag concerning behavior in real time.
Report response timeline: our safety team aims to review every submitted report within 24 hours. We may take action including warning, suspending, or permanently removing a reported user when the conduct violates these Terms or our Community Guidelines.
Safety contact: for urgent safety concerns or to follow up on a previously submitted report, contact our safety team directly at safety@primalmatch.com.
When you submit a report through the App, the reported user is automatically blocked from contacting you while we investigate. You may unblock them later from Settings → Privacy & Safety → Block List if you choose to.
Things we will not tolerate include but are not limited to: harassment, hate speech, threats of violence, sexual content, sharing of intimate images without consent, suspected minors, fake or impersonation profiles, scams or solicitation, and any attempt to move communication off-platform for the purpose of evading our moderation.
14. DISCLAIMERS
THE APP IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND. PRIMAL MATCH DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
Primal Match does not conduct criminal background checks on users. You are solely responsible for your interactions with other users. Always exercise caution when meeting someone in person for the first time.
15. LIMITATION OF LIABILITY
TO THE MAXIMUM EXTENT PERMITTED BY LAW, PRIMAL MATCH SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF OR RELATED TO YOUR USE OF THE APP.
16. INDEMNIFICATION
You agree to indemnify and hold harmless Primal Match, its affiliates, officers, and employees from any claims, losses, or damages arising from your use of the App or violation of these Terms.
17. GOVERNING LAW
These Terms shall be governed by and construed in accordance with the laws of the State of Florida, without regard to conflict of law principles.
18. CHANGES TO TERMS
We may update these Terms from time to time. We will notify you of material changes through the App or by email. Continued use of the App after changes constitutes acceptance of the revised Terms.
19. CONTACT
For questions about these Terms: info@primalmatch.com
For privacy questions: support@primalmatch.com
For safety, abuse, or trust & safety reports: safety@primalmatch.com