Everything you
need to know

Primal Match is a platform designed specifically for health-conscious, goal-oriented individuals, for both romantic connections and friendships. Every user completes a HEXACO personality assessment, one of the most scientifically robust personality frameworks available, alongside detailed questions about their health philosophy, diet, and lifestyle. We use both personality compatibility and lifestyle alignment to match you with people who are genuinely compatible at a deep level, whether you're looking for a partner, like-minded friends, or both.

Not at all. Primal Match welcomes anyone who prioritizes their health and takes an intentional approach to nutrition and wellness. Whether you're keto, MAHA, biohacking, paleo, carnivore, non-toxic, or just someone who cares deeply about what you put in your body, you belong here.

A few things. First, the community: Primal Match is built for people who actually care about their health: keto, MAHA, biohackers, paleo, carnivore, non-toxic. You don't have to explain yourself before you've said hi. Second, personality science: we match on the traits that peer-reviewed research shows predict whether two people last. Third, honesty: when your trait combo shows higher conflict or divorce risk, we tell you directly.

Yes. When you tap into a potential match's profile, you'll see a trait-by-trait breakdown of where you align and where you differ, each with a plain-language explanation of what that similarity or difference means for your relationship long-term. If your profiles show a pattern that peer-reviewed research links to more conflict or lower satisfaction, we'll tell you clearly and explain why. For example, if you both score high on Emotionality (the HEXACO cousin of Neuroticism), you'll see a watch-out: each person's own reactivity tends to add strain to a couple, and two highly reactive partners tend to escalate faster. We don't hide the hard truths to keep you swiping. We surface them because you deserve to make informed decisions about your future.

Primal Match launches in the United States first, the day the waitlist reaches 15,000 people. International expansion follows. Keep your distance setting on Anywhere at launch so you see the whole early community.

Our algorithm looks beyond basic demographics. We score compatibility on personality, health philosophy, diet, fitness, and what you're looking for: a partner, friends, or both. Different priorities apply to dating versus friendship matches, since what predicts a great partner isn't quite the same as what makes a great friend. Where the data flags compatibility risks, you'll see clear warnings. And you stay in control of who you actually see, with filters for religion, political values, distance, and more, with new ones rolling in as we grow.

Primal Match offers a free tier that includes profile creation, discovery, a daily number of likes, matching, messaging, voice messages, and video calls. Primal+ unlocks unlimited likes, a Discover deck that leads with your strongest matches, seeing who liked you, priority likes, advanced filters (religion, political values, children, drinking, smoking, and verified-only), and access to A5 members.

Your profile has two layers. The first is what other users see: photos, a bio, and lifestyle-specific prompts about your approach to nutrition, training style, health goals, and what you're looking for. The second is your HEXACO personality profile, built from your assessment during onboarding. Your personality scores power the trait-by-trait compatibility breakdowns that appear when someone taps into your profile (and when you tap into theirs). You'll see where you align, where you differ, and what each difference means for a long-term relationship. You control your visible profile and can update it anytime.

HEXACO is a scientifically validated personality model that measures six core dimensions: Honesty-Humility, Emotionality, Extraversion, Agreeableness, Conscientiousness, and Openness to Experience. It's more modern and comprehensive than older models like the Big Five, notably because it includes Honesty-Humility, which predicts trustworthiness and integrity in relationships. During onboarding, you'll answer a series of questions from the IPIP-HEXACO scales (Ashton, Lee, & Goldberg, 2007) that generate your HEXACO profile. It's the same framework used in peer-reviewed research on relationship satisfaction, conflict prediction, and divorce risk. Your scores power every compatibility comparison on the platform.

Sharing a diet or health-focused lifestyle is a strong starting point. Two people can eat the same way, train the same way, and still be deeply incompatible because of how they handle conflict, how emotionally reactive they are, or how conscientious they are about commitments. Research consistently links lower Neuroticism (Emotionality) and higher Conscientiousness to relationships that stay satisfying over time. Diet and lifestyle gets you in the same room. Personality determines whether you'll still want to be there in five years.

Absolutely. Primal Match is built for friendship as much as dating. When you set up your profile, you can indicate whether you're looking for relationships, friendships, or both, and either way you're matched with people who share your health philosophy.

The two work differently. Romantic matching uses a stricter compatibility bar and surfaces clear warnings where the data flags risk, since the stakes for long-term partnership are higher. Friendship matching is calibrated for what actually predicts a great friendship: shared values, lifestyle alignment, and complementary social styles, which isn't quite the same as what predicts a great partner. Either way, you see a trait-by-trait breakdown so you can decide what matters to you.

Diet works two ways on Primal Match. By default, it factors into the compatibility score with everyone you see, so someone who eats very differently from you will show up with a lower lifestyle score even if your personalities align. You can also turn diet on as a filter if it's non-negotiable for you, or leave it off and see everyone. Their dietary preference is always visible on the profile, and you'll get a full trait-by-trait breakdown so you can decide for yourself. How much weight you give diet versus personality is up to you. For some people food is central to how they live; for others it's one factor among many. The score gives you the picture, you choose what matters.

When you match with someone and they match back, the conversation opens. You can message them through the app, and when you're ready, do a video call right inside Primal Match, no phone numbers exchanged until you choose to. Mutual interest only, no cold messages, no spam.

We take privacy seriously. Your data (including your personality assessment scores) is encrypted in transit and at rest. We never sell your personal information to third parties. Your personality data, health information, and dietary preferences are used solely for matching and compatibility analysis and are never shared externally. You can delete your account and all associated data at any time through your account settings.

Photo verification is available as an optional step, and verified profiles get a badge. You can report or block any user instantly from any profile, and every report is reviewed, typically within 24 hours. We also offer in-app video calls so you can vet a match before meeting in person, without ever handing over your phone number. Once you give a stranger your number, you can never fully un-give it. In-app calls keep that information private, and one-tap block actually works (try undoing a number you gave out on FaceTime). Free users get 20 minutes of video calls per day; Primal+ unlocks unlimited. Our community guidelines set a high bar for respectful interaction. For meeting in person, we recommend the standard precautions: meet in a public place, tell a friend where you'll be, and arrange your own transportation.

Yes, and we make it easy. You can permanently delete your account from the settings page. When you delete your account, all your data is permanently removed from our systems within 30 days. No hoops to jump through, no hidden retention. We'd rather you leave happy than stay frustrated.