PrimalMatch ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our application.
1. INFORMATION WE COLLECT
Personal Information You Provide:
- Name, date of birth, and gender
- Email address and phone number
- Photos and profile information
- Diet type, dietary history, and health-related preferences
- Personality assessment responses and scores (IPIP-HEXACO scales, see Section 5)
- Profile prompt responses (future vision, children views, partner preferences)
- Social media handles and website URLs
- Messages sent through the App
Information Collected Automatically:
- Device information (model, operating system, unique identifiers)
- Usage data (features accessed, time spent, interactions)
- Location data (with your permission, for discovery purposes)
- Log data (IP address, browser type, access times)
2. HOW WE USE YOUR INFORMATION
We use the information we collect to:
- Create and manage your account
- Provide, personalize, and improve the App
- Calculate diet and personality compatibility scores
- Show your profile to other users based on discovery preferences
- Facilitate communication between matched users
- Send notifications about matches, messages, and updates
- Analyze usage patterns to improve the user experience
- Enforce our Terms of Service and protect user safety
- Comply with legal obligations
3. SMS COMMUNICATIONS
When you sign up for or sign in to Primal Match, we send a one-time verification code (OTP) to your phone number by SMS to confirm that you own the number. By providing your U.S. mobile phone number and tapping the "Send code" button in the app, you consent to receive this verification SMS from Primal Match. Message frequency: recurring as needed, typically 1–2 SMS per sign-up, plus 1 SMS per future sign-in if you choose SMS as your authentication method. Message and data rates may apply depending on your carrier and plan.
You can reply STOP at any time to opt out of all SMS from Primal Match. After replying STOP you will receive one final confirmation SMS acknowledging the opt-out and no further SMS will be sent. Reply HELP at any time for support contact information; you may also email support@primalmatch.com or visit primalmatch.com/support. We do not send marketing or promotional SMS. Phone numbers are used only for verification and (where you have additionally enabled SMS account-recovery in Settings) for password / sign-in recovery codes you have explicitly requested.
SMS messages are delivered through our SMS provider (Twilio). Your phone number is shared with this provider only for the purpose of delivering verification messages, subject to their privacy policy and our agreement with them. No mobile information, including phone numbers, will be shared with third parties or affiliates for marketing or promotional purposes. We do not sell or otherwise share your phone number with third parties or affiliates for marketing or promotional purposes at any time.
4. HOW WE SHARE YOUR INFORMATION
We may share your information in the following circumstances:
- With other users: Your profile information (photos, bio, diet type, prompt responses, and optionally your HEXACO personality results) is visible to other users as part of the App's core functionality
- With service providers: We use third-party services for hosting, analytics, and payment processing
- For legal reasons: We may disclose information if required by law, legal process, or to protect the rights and safety of PrimalMatch or others
- Business transfers: In connection with a merger, acquisition, or sale of assets
We do not sell your personal information to third parties or affiliates, and we do not share your personal information with third parties or affiliates for marketing or promotional purposes. Phone numbers, in particular, are used solely for account verification and the SMS program described in Section 3, and are never shared with third parties or affiliates for marketing or promotional purposes. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes at any time.
5. PERSONALITY ASSESSMENT DATA
Your personality assessment data (collected via the public-domain IPIP-HEXACO scales, which measure the six factors of the HEXACO model) is treated with additional care:
- Raw assessment responses are stored securely and not shared with other users
- Only calculated trait percentiles and descriptions are displayed
- You control whether your personality results are visible to other users or matches only through Privacy & Safety settings
- Personality data is used internally to calculate personality compatibility scores
6. DATA RETENTION
We retain your personal information for as long as your account is active. If you delete your account through Settings → Account → Delete Account inside the App, we will delete or anonymize your personal data within 30 days, except where retention is required by law or for legitimate business purposes (such as fraud prevention).
ID VERIFICATION PHOTOS. Photos of government-issued identification documents that you submit for the optional Photo Verified badge are subject to a stricter retention rule: they are stored only for as long as needed to complete verification review, deleted from our systems once verification is complete or declined, and never displayed to other users. ID images are encrypted at rest and access is restricted to the trust & safety reviewers who handle your verification request.
7. DATA SECURITY
We implement appropriate technical and organizational measures to protect your personal information, including TLS 1.2+ encryption in transit, AES-256 encryption at rest for sensitive personal data, password hashing (bcrypt or Argon2id), iOS Keychain storage for authentication tokens on device, secure server infrastructure, and access controls. However, no method of transmission or storage is 100% secure.
8. SAFETY, ABUSE REPORTS, AND MODERATION
Every user profile in the App exposes Block and Report controls. When you submit a report, we record the reported user's identifier, the reason you selected, your free-text description (if any), and a timestamp. We use this information solely to investigate the report, take moderation action where appropriate, and maintain a record of decisions for auditing purposes.
REPORT RESPONSE TIMELINE. Our safety team reviews every submitted report within 24 hours.
PUBLISHED SAFETY CONTACT. For urgent safety concerns or to follow up on a report, contact our safety team at safety@primalmatch.com.
We do not notify the reported user that you reported them, and we do not share your identity with the reported user. Submitted reports automatically block the reported user from contacting you while we investigate.
9. YOUR RIGHTS AND CHOICES
Depending on your jurisdiction, you may have the right to:
- Access the personal information we hold about you
- Correct inaccurate or incomplete information
- Delete your personal information
- Restrict or object to certain processing
- Data portability (receive your data in a structured format)
- Withdraw consent at any time
To exercise these rights, contact us at support@primalmatch.com or use Settings → Account inside the App. The Delete Account control inside the App is the canonical way to permanently remove your data.
10. THIRD-PARTY LINKS
The App may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.
11. CHILDREN'S PRIVACY
PrimalMatch is not intended for anyone under the age of 18. We require an explicit 18+ self-attestation at sign-up and enforce a minimum age of 18 on the date-of-birth step of onboarding. We do not knowingly collect personal information from minors. If we learn that we have collected data from a person under 18, we will delete it promptly. If you suspect a user on the platform is under 18, please report them via the Report control on their profile or email safety@primalmatch.com.
12. INTERNATIONAL TRANSFERS
Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for such transfers.
13. THIRD-PARTY SERVICES WE USE
We use the following third-party processors to operate the App. Each processor is bound by a data-protection agreement and only handles the data described below.
- Supabase (database, authentication, storage, real-time messaging): Stores your profile data, photos, messages, matches, and authentication state. Hosted in the United States.
- Firebase Cloud Messaging (push notifications, by Google): Receives the push token your device generates and uses it to deliver new-match and new-message notifications to your phone. We do not share your name, photos, profile content, or message bodies with FCM beyond the short title and preview text shown in the notification banner.
- Apple App Store / StoreKit (in-app purchases): Apple processes all subscription and gift purchases. We never see your payment method. Apple shares an anonymized transaction identifier with us so we can grant the entitlement you paid for.
- SightEngine (photo content moderation): Photos you upload are sent to SightEngine's moderation API to detect explicit content, weapons, hate symbols, and other policy-violating imagery. SightEngine does not retain photos after analysis.
- Sentry (crash and error reporting): Records technical details about crashes (stack traces, device model, OS version) so we can fix bugs. Crash reports are not linked to your account identity.
- PostHog (product analytics): Records anonymized event counts (sign-ups, matches, messages sent) so we can understand which features are working. Linked to your account identifier within PostHog only — never shared with other companies for advertising. We do not use PostHog session replay.
- Twilio (phone OTP verification): Sends the one-time code you receive when verifying or changing your phone number. Twilio retains the SMS metadata only as required by U.S. carrier regulations. SMS practices: by entering your phone number and tapping Send Code you consent to receive an SMS verification code. Message frequency is typically 1–2 messages per sign-up, plus 1 message per future sign-in when you choose SMS authentication. Message and data rates may apply. Reply HELP for help, or email support@primalmatch.com. Reply STOP to opt out. We do not share your mobile information with third parties or affiliates for marketing or promotional purposes.
- Resend (transactional email): Delivers email verification, account recovery, and support replies.
- Agora (video calls): Powers the in-app one-on-one video call feature. Call audio and video are encrypted end-to-end and are not recorded or stored by us or by Agora.
We do not work with any advertising networks, attribution SDKs, or data brokers. We do not engage in cross-app or cross-website tracking, and we do not use Apple's Advertising Identifier (IDFA).
14. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. We will notify you of material changes through the App or by email. The "Last Updated" date at the top indicates the most recent revision.
15. CONTACT US
For privacy questions, contact: support@primalmatch.com For safety, abuse, or trust & safety reports, contact: safety@primalmatch.com For legal matters, contact: info@primalmatch.com